Adding a bit of humor to day to day customer interactions is a nice human touch. While waiting for an ING direct representative I was presented fun facts on wait times, a lesson in Italian and a few jokes on how other companies subject customers to elevator music, repeated ‘Please wait in sequence’ confirmations and impersonal advertising. The voice was familiar. It seemed like the same guy who models their tv ads, thus establishing a resonating trust.

Listen: Lesson in Italian from ING direct.