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This website is meant to archive my work from 2003-2007.

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  • information architecture
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Campaign creation for Labatt Breweries

Labatt’s social responsibility unit has a website running under makeaplan.ca. The aim of the site is to encourage responsible drinking among youth by suggesting different activities associated with drinking – Party Planning, Recipes, Tips for late night traveling etc..

My Role as an information architect:

  1. Client interaction (3 different agencies). Making estimates and proposals.
  2. Managed the project from start to the end. Organized new server and conducted migration.
  3. Proposed user-case scenario for a typical user around the supplied campaign.
  4. Wireframe concepts and flash prototypes for internal team.
  5. Procured content and developed a process to co-ordinate all changes, additions and new campaigns associated with site.

Link for English: www.makeaplan.ca French: www.preparezunplan.ca

All changes were made in English and French.

2007

ABOUT:

Harsh lives in Toronto and draws a whole lot of boxes and arrows for fun and income. He shares some of his photos here and other updates here. More information on his linkedin profile.

Intrigued? Get in touch:


 Email: harsh@harshdeep.net

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